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Project

CareBridge

End-to-End Patient Care Experience

Client

UX Case Study

Start Date

May 01, 2025
CareBridge

Doctor Appointment & Digital Healthcare Platform

Project Summary

This project is a mobile-first digital healthcare platform designed to centralize essential healthcare services—doctor appointments, lab tests, e-pharmacy, health records, and remote consultations—into a single, coherent user experience.

The platform aims to reduce friction in accessing healthcare by simplifying complex medical workflows into clear, predictable, and accessible digital journeys for everyday users.

This was designed as a full-scale healthcare ecosystem, not just an appointment-booking app.


Project Goal

The primary goal of this project was to:

Make healthcare access simpler, faster, and more trustworthy for patients through a unified digital experience.

Corend Goals

  • Reduce time and effort required to book a doctor appointment
  • Eliminate fragmentation between appointments, tests, prescriptions, and records
  • Provide clarity and confidence in healthcare decision-making
  • Support both in-person and remote healthcare workflows
  • Design an experience usable by non-technical and older users

Problem Statement

Healthcare services are often scattered across multiple platforms:

  • Doctor discovery is separate from appointment booking
  • Lab tests, prescriptions, and reports live in different systems
  • Patients struggle to:
    • Find the right doctor at the right time
    • Understand availability, fees, and visit types
    • Track past and upcoming appointments
    • Maintain access to medical records and prescriptions

This fragmentation leads to:

  • Increased cognitive load
  • Appointment drop-offs
  • Low trust in digital healthcare tools
  • Repeated manual effort for recurring healthcare needs

UX Objectives

From a UX perspective, the project focused on:

  1. Reducing cognitive load
    Each screen supports a single decision or action.
  2. Creating predictable flows
    Healthcare actions should feel familiar and repeatable.
  3. Ensuring continuity of care
    Appointments, consultations, reports, and medicines are connected.
  4. Designing for accessibility
    Clear language, readable layouts, and forgiving interactions.

Target Users

Primary Users

  • Patients aged 18–60+
  • Users booking for themselves or family members
  • Individuals managing recurring medical visits

Secondary Users

  • Caregivers
  • Users relying on teleconsultation and chat-based care
  • Patients managing long-term conditions

UX Approach & Key Design Decisions

1. Unified Healthcare Dashboard

The home screen acts as a healthcare control center, surfacing:

  • Upcoming appointments
  • Doctor discovery
  • Core services (tests, pharmacy, records)

UX Rationale:
Users should immediately see what matters now, not everything the system can do.

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2. Simplified Doctor Discovery

Doctor search supports:

  • Specialty-based browsing
  • Keyword search
  • Filters by location, category, and shift

UX Rationale:
Healthcare search should reduce uncertainty, not introduce more choices.


3. Step-by-Step Appointment Booking

The booking flow breaks down into:

  1. Doctor selection
  2. Appointment type (in-person, video, audio, chat)
  3. Date and time
  4. Patient details
  5. Confirmation

UX Rationale:
Separating decisions prevents errors and reduces abandonment.


4. Appointment Management & Continuity

Users can:

  • View upcoming, past, and canceled appointments
  • Reschedule or rebook quickly
  • Revisit previous doctors

UX Rationale:
Healthcare is recurring—systems must support repetition gracefully.


5. Integrated Lab Tests & Wellness Packages

Users can:

  • Choose individual tests or bundled packages
  • View pricing and turnaround times
  • Manage orders through a unified cart

UX Rationale:
Bundling reduces decision fatigue and increases clarity.


6. Centralized Health Records

All medical records are accessible in one place:

  • Reports
  • Prescriptions
  • Invoices

UX Rationale:
Patients should never have to “search” for their own health data.


7. E-Pharmacy & Medication Safety

Medicine ordering includes:

  • Clear dosage information
  • Alternative brands
  • Cart and coupon flow

UX Rationale:
Medication UX prioritizes clarity and safety over speed.


8. Communication & Teleconsultation

Supports:

  • In-app chat
  • Audio and video calls
  • Prescription sharing within conversations

UX Rationale:
Communication should feel like a continuation of care, not a separate feature.


Accessibility & Usability Considerations

  • Large touch targets for older users
  • High contrast for readability
  • Plain language and familiar terminology
  • Clear error prevention and confirmations
  • Reduced steps for frequent users

The design follows accessibility-first thinking, aligned with healthcare usability best practices.


Outcomes (Design Impact)

  • Streamlined end-to-end healthcare journey
  • Reduced fragmentation across services
  • Clear foundation for scalable healthcare delivery
  • Strong usability for both first-time and repeat users

This project demonstrates how complex healthcare systems can be made approachable through thoughtful UX design.


Future Scope & Opportunities

1. Personalization & Smart Recommendations

  • Doctor suggestions based on history
  • Test reminders
  • Follow-up appointment nudges

2. Accessibility Enhancements

  • Screen reader optimization
  • Voice-assisted booking
  • Language localization

3. Provider & Admin Dashboards

  • Doctor-side appointment management
  • Hospital analytics
  • Resource and schedule optimization

4. Wearables & Health Data Integration

  • Sync vital signs from devices
  • Long-term health trend tracking

5. AI-Assisted Care Support

  • Symptom triage
  • Pre-consultation questionnaires
  • Care pathway guidance

Key Takeaways

  • Healthcare UX must prioritize clarity, trust, and continuity
  • Reducing steps is more impactful than adding features
  • Accessibility is foundational, not optional
  • Good healthcare design supports users before, during, and after care

Final Reflection

This project showcases my ability to:

  • Design end-to-end healthcare systems
  • Translate complex medical workflows into usable digital experiences
  • Balance user needs, safety, and system scalability
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